Honest Medicare guidance from real experts

Founded by an Ivy League-trained physician, Doctor's Choice delivers best-in-class guidance to individuals before, during, and after they transition to Medicare.

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Our story

Our experienced team brings deep healthcare knowledge, a commitment to integrity, and a passion for service to every step of your Medicare journey.

These values drive our team to deliver best-in-class service to individuals and corporate partners across the country.

Johnny Luo, MD

"Instead of practicing medicine after finishing Medical School at Brown University, I chose a different career path--to improve the healthcare system.

After spending time working in a primary care office, it became clear that we're doing no favors for the health of our nation's seniors. Medicare is confusing. From talking with my patients, I found that the average senior spends 40 hours trying to figure out how to enroll in Medicare. What's worse, if they make mistakes during the enrollment process, they can be required to pay penalties for the rest of their life.

I believe that making the right choices for our health should be easy. So I embarked on a journey to learn every detail and loophole of Medicare. And I used what I learned to bring seniors a service to guide them before, during, and after their transition to Medicare.

By serving seniors with integrity and providing them with personalized, unbiased guidance, we make Medicare easy, and even enjoyable for our members."

Johnny Luo, MD Founder of Doctor's Choice
Our team

Value-driven leadership

Doctor's Choice has spent the last decade and a half guiding employers, benefits consultants, and employees through the current Medicare maze.

Johnny Luo, MD
Johnny Luo, MD
Chief Executive Officer

Brown University-trained physician with 14+ years in Medicare education. Dr. Luo has personally guided over 1,000 individuals through Medicare decisions, led the development of Doctor's Choice's employer-based education program, and works with employers and their advisors to design objective, compliant models that support employee confidence and responsible cost management.

Leah Luo, RN, Esq
Leah Luo, RN, Esq
Chief Operating and Compliance Officer

Brings clinical, legal, and enterprise compliance expertise with a background in nursing and healthcare law. Previously worked in contracting, HIPAA audits, and policy review at a $1B+ hospital system. At Doctor's Choice, Leah oversees compliance strategy, privacy policies, and vendor oversight. Member of the Rhode Island Bar.

Dien Du
Dien Du
Director of Client Services

Leads client services and enrollment operations with half a decade of Medicare experience. Dien and his team have supported over 20,000+ clients and families through education and enrollment timelines, delivering white-glove support that maintains a 95+ Net Promoter Score (NPS).

Aziz Khoury
Aziz Khoury
Head of Engineering

Previously a developer at Amazon Kiva with experience in workflow automation, data aggregation, and large-scale systems. At Doctor's Choice, Aziz oversees an in-house technology team building secure, scalable platforms including CRM infrastructure, decision-support tools, and healthcare data workflows.

What we believe

Our values

We care deeply
Every member is someone's parent, partner, or friend. We treat each person's Medicare journey as if it were our own family's. The stakes are that personal, and our commitment runs that deep.
We deliver excellence
Good enough isn't in our vocabulary. From the first consultation to every annual review, we hold ourselves to the highest standard of accuracy, service, and follow-through. Our members deserve nothing less.
We are tenacious problem-solvers
Medicare is complex, but that's exactly why we're here. We dig into the details, navigate the red tape, and won't stop until we've found the right answer, no matter how many calls it takes.
We communicate openly
No jargon, no hidden agendas, no surprises. We believe the best decisions come from honest, clear conversations. We explain everything in plain language and keep our members informed every step of the way.
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Frequently asked questions

Our mission is to make the right healthcare choices easy. We deliver concierge-level Medicare guidance to individuals, employers, and benefits consultants, providing personalized, unbiased support before, during, and after the Medicare transition.

We partner with employers and their benefits advisors to design objective, compliant Medicare education programs. Our support system assists employers, consultants, and employees through education, transition, enrollment, and continued coverage for life.

We were founded by a physician, not an insurance company. That clinical perspective drives everything we do. Combined with a 93+ NPS score, support for over 10,000 clients, and nationwide coverage, we offer a truly personalized white-glove Medicare experience.

Members receive Medicare education that cuts through confusion, personalized and unbiased guidance at every step, support before, during, and after the Medicare transition, concierge service and lifetime advocacy, and coverage and guidance available across the country.

Ready to simplify Medicare for your organization?

Let's talk about how we can make Medicare management effortless for your team.

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